Inauguration of H&M apartheid store

On 26 August 2010, H&M opened its fourth store in the apartheid state of Israel. To mark the occasion, BDS activists in Gothenburg, Sweden, on 8 September protested outside the local H&M flagship store. The protest theme was a satirical inauguration of the new apartheid store, with an inaugural speech, ribbon cutting ceremony, question competition, checkpoint, and flyers.

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