Report Back: Malmo H & M boycott
On Tuesday 30th March 2010 Isolera Israel in Malmö commemorated Palestinian Land Day and BDS Day of Action by staging a demonstration outside H&M store in Gustav Adolfs Torg from 4-7 pm. The demonstration called for a boycott H&M over its decision to invest in Israel by opening an additional six stores in Tel Aviv and Jerusalem. The rally was held also in an attempt to bring attention to the acceleration in land confiscations in Jerusalem city. The stand attracted a lot of interest and inquiries, members of Isolera Israel and the Palestinian Association distributed hundreds of leaflets while explaining the aim of the demonstration to passers-by.